Journal
Notes from the desk
Half build log, half field notes — what I am designing, shipping, and learning the hard way.

Too Religious, Apparently
Somehow, I ended up being the one who was too religious. Then I went looking for the numbers.
What Google's ads team told me about SEO and SEM in the AI era
Search, ads, content and social used to be four jobs. The advice I kept hearing was that they now have to say the same thing, word for word.
So I Started the Fifty-Four Day Rosary Novena
What the fifty-four day novena actually is, why it takes so long, and what to figure out before you start.
Mail club
Join the mail club
Occasional letters about design, code, and life in Bali. A couple a month at most.
