Beauty / Hair Salon · Canggu, Bali
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Class: Systems Builder. She started with words, learned the stack, and now builds websites that behave like machines. Run from Bali, signed in citrus, built for clarity.
Pick a folder below and start digging!
She started with words. Before the interfaces, before the headless CMS builds, before the automation pipelines, she was a UX writer shaping the smallest sentences in the biggest products. Every button. Every empty state. Every moment a user hesitated.
Then she learned the rest of the stack.
Product design at fintech and edtech companies with users in the hundreds of thousands. A design team of fourteen to lead. Twenty product lines to keep alive at once. Somewhere in there she stopped being a specialist and became a person who can take an idea from first sketch to live, indexed, converting system, alone.
Now she works under the name Clem Design & Tech.
She builds websites that look sharp and behave like machines. Next.js, WordPress, Framer, Wix, whichever the quest calls for. She wires them into ecosystems where bookings happen, payments clear, and follow-ups send themselves. She tunes them so AI search engines describe the brand correctly.
Her sign is citrus. Her loyalty is to clarity.
She designs with intention, builds with clarity, and delivers with impact. A good working day starts with citrus, coffee, and a clean layout.
tiny details matter,
but the photo should not
be tiny. noted.
currently into:
clean CMS setups
brutalist little buttons
plants that survive
somewhere between
a product thinker
and a code nerd.
stats & quests
I started with words — writing the buttons, flows and nudges for travel apps, warungs and classrooms. Then I picked up the pixels, then the stack, then whole programs with budgets and farmers and deadlines.
Eight desks later the thread is the same: take something messy and make it clear enough to use.
full story on the right
End-to-end design & dev for clients worldwide — every folder above is this chapter.
Led 14 designers across 20+ product lines; wrote the design team playbook.
Secured $8K program funding; helped 50+ farmers adopt regenerative agriculture.
Grew the user base 15% piloting a new business model with the CEO.
Scaled the UX writing team from 2 to 8 and shaped its hiring + guidelines.
Clearer payment flows and promo copy that actually converted.
Voice & tone guidelines, design-thinking workshops, design system work.
Cut checkout time 10% by rethinking the payment flow.
Your website is more than a digital presence — it's an engine for growth. Each tier matches where your business is today, and where you want it to go next.
*prices in USD · every project starts with a free chat — no forms, just email me
no time to explain. tear a link.
