WHAT I DO
Designing useful corners of the internet.
Websites, identities, and friendly digital systems for hospitality, lifestyle, and service brands who want to be remembered.
Bespoke Design & Craft
ClemDesign & TechWebsites, identities, and friendly digital systems for hospitality, lifestyle, and service brands who want to be remembered.
Clarity-first interfaces, intuitive journeys, and zero guesswork.
Sub-second load times, smooth micro-interactions, responsive everywhere.
Intuitive visual editing so your team can update content anytime.
Sync forms, calendars, payments, and workflows seamlessly.
Websites, systems, and digital experiences made clearer, more findable, and easier to run.
Before the interfaces and builds, Clem was a UX writer shaping buttons, empty states, and decisions in large products. It taught her that clarity is not decoration: it is how people know what to do next.
Product design in fintech and edtech, leading a design team of fourteen, and managing twenty product lines at once. The work moved into research, priorities, and the operational details that make a product hold together.
“Good digital experiences feel simple because the hard thinking happened earlier.”
Clem Design & Tech unites strategy, visual craft, content architecture, and clean code. The result is not just a pretty landing page: it is a clearer path to bookings, enquiries, and sustainable business growth.
“Clean design systems, sub-second page transitions, and tropical plants that survive Bali rain.”
A useful website is one your team can actually understand and run. Every project is delivered with a structured CMS, video walkthrough, and automated workflows that make daily operations lighter.
“A product designer who writes production-ready code. Zero communication loss between design and dev.”
Tell me about your idea and let's map out the right shape for it.
Get in touchWebsite Developer & Designer · Independent
End-to-end design & dev for clients worldwide — most of the projects above are this chapter.
Design Lead · SaaS for higher education
Led 14 designers across 20+ product lines; wrote the design team playbook.
Program Design & Campaign Specialist · Green tech
Secured $8K program funding; helped 50+ farmers adopt regenerative agriculture.
Product Designer · Fintech
Grew the user base 15% piloting a new business model with the CEO.
Senior UX Writer · Edutech
Scaled the UX writing team from 2 to 8 and shaped its hiring + guidelines.
UX Writer · Online travel
Clearer payment flows and promo copy that actually converted.
UX Writer · B2B e-commerce
Voice & tone guidelines, design-thinking workshops, design system work.
Associate Product Manager · E-commerce
Cut checkout time 10% by rethinking the payment flow.
I start with how people actually decide: what a guest searches for, what a client asks, where a booking stalls. The design and the content follow from that, not the other way round.
e.g. Liberta Hotels: content planned around station access, neighbourhoods and family trips.
The goal is a site the team can keep updating without me: a CMS they understand, templates that stay tidy, forms and workflows that do the repetitive parts.
e.g. Selalu Berkesan on Sanity, Rouge Studio on a modular Framer template.
A tracking event is not a booking. I report what the data can support, say plainly what it cannot, and treat a migration as its own baseline instead of blending it into normal months.
e.g. Liberta Hotels: 558 purchase-labelled events with no revenue, flagged as a tracking problem.
Constraints help. When everything has to fit on one page, every section has to earn its place, and visitors get to the booking button faster.
e.g. Rouge Studio: story, classes, schedule and payment in one scroll.
Transparent pricing shaped around real business outcomes. Choose a focused sprint to launch fast, or an ongoing partnership to keep scaling.
A punchy, memorable web presence built in under two weeks.
Solo founders, boutique studios, cafes, and new service launches.
The complete brand & digital system built to drive real bookings and sales.
Boutique hotels, luxury villas, e-commerce, and expanding services.
End-to-end digital infrastructure for scaling businesses.
Multi-location brands, complex SaaS platforms, and high-volume operations.
Selected package: The Growth Flagship ($2,850). Customize with optional add-ons below: